Behind the scenes with Bianka – Marketing Coordinator
Bianka, was born in Hungary, and moved to Belgium as a child in 1990. She holds a master’s degree in Communication Sciences and a post-graduate degree in Business Communication from KU Leuven. She speaks fluently four languages. She has worked as a communications professional for the plastics industry for 14 years and recently joined the marketing team of Benny Van Calster as a marketing coordinator. She happily tells us what working for Essensium has been so far.
What do you do during a typical work day?
As a marketing coordinator, I have a wide variety of tasks. This includes, amongst others, creating compelling content for social media channels, newsletters, blog posts and various websites, writing press releases, building employee branding initiatives, internal and external event management (trade shows, team building) as well as managing external suppliers. In my job no day is the same. One day I can be organizing our booth for an international trade show, and the next day I can be creating content for the website. But overall, at the end of the day the focus is on creating effective marketing campaigns that drive business growth and engage customers.
What’s the best thing about your job?
There are many great things about my job, but I would say the best thing is being able to see the impact of my work on the growth of the company as we are on a high-growth trajectory for both EPS and Mind division.
I also love working with people from different backgrounds. I often collaborate with other departments, such as sales, product development and R&D, which gives me the chance to learn from others and build strong relationships within the company.
Marketing is an ever-evolving field, and there is always something new to learn. I am constantly exposed to new tools, technologies, and strategies that help me stay up-to-date and continuously improve my skills. The day you stop learning, is the day you stop growing, is a motto I live by.
As I recently started this new job, I am still learning about Essensium’s SafeTrack™ solution I am amazed by what the technology can do for companies looking to improve safety outcomes and to improve warehouse productivity at the same time.
What is the most challenging part of your job?
I think one of the most challenging part of my job is managing multiple projects and priorities at once. I often work with tight deadlines, which can make it difficult to manage multiple projects at once. Prioritizing tasks and ensuring that everything is completed on time can be a challenge, especially when unexpected issues arise. Sometimes I feel like a professional juggler, trying the keep all the balls in the air without dropping single one.